Archive for December, 2010

Seo Marketing source code housekeeping tips for non profits

December 21, 2010 5:37 pm | POSTED BY the-google-guy | 0 comments

Google has posted a blog article on seo marketing source code housekeeping tips for non profits. While the post is aimed at non profit organizations, these tips can be utilized for any business or organization who wants to improve seo marketing tactics and strategies to rank better in google or other major search engines. To view the entire article click on the link below

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SEO and Search Engine Marketing have come along way in 2010.  Google reflects on its 10 favorite Adwords innovations of 2010.  While it’s difficult to single out any of the SEM tactics, I wanted to take a moment to reflect on a few.

Google Product Ads – While Google Product Listing Ads is in beta and only available to a select group of merchants, any Adwords advertiser can take advantage of the Google product extensions.  What are product extensions?

Product extensions allow you to use your existing Google Merchant Center account to highlight your products directly in your search ads (and Google Images ads when opted into the Search Network). Product extensions will not appear on other Search Network sites, or on Display Network sites.

When your AdWords ad appears and your Google Merchant Center account contains a product that is relevant to the searcher’s query, product extensions may show the images, titles, and prices of your closest matching products with your ad. Your product offerings may be shown in a “plusbox” ad. When a user clicks a product image, they will be taken to the destination page listed for that product in your Merchant Center account.  If your business is interested in learning how to take advantage of google product extensions, then feel free to contact me.

Also as a google seo and search engine marketing insider, I will stay on top of the Google Product Listing Ads and keep interested parties informed when this is rolled out and available to more merchants.

Click-to-call Phone Extensions – With local seo and mobile marketing on the rise, this is a really neat new feature.  Say you are searching for a florist and your mobile browser returns the florists that are closest to you in proximity.  By having a click-to-call Phone Extension, you are able to click on the phone number without visiting the website and you place your order by phone.  Easy process and user experience and you make your significant other or mother extremely happy.

Remarketing – Really glad to see Google is now offering this product.  Many Ad Networks have been offering this for some time.  I’ve heard this referred to as behavioral targeting and basically Google drops a cookie on a search user’s browser when they visit your website after a search.  You may have searched for a florist and then clicked through and visited “abc florist company”.  You exit the site without making a purchase.  Now if you visit any other site within the Google content network, “abc florist company” has the ability to serve display ads in your browser on google content affiliated sites.  This is a really effective search engine marketing tactic when using display ads and geo-targeting. You can find the post to the entire article in the link below

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Google improves seo indexing for Flash Sites SWF content

December 18, 2010 11:12 am | POSTED BY the-google-guy | 0 comments

Seo marketing companies traditionally advise clients to steer away from heavy use of flash when seo page ranking is important for higher visibility on top pages in the major search engines.

Google has improved seo indexing for Flash; however personally I still feel seo marketers and companies will tread with caution when it comes to flash intensive sites.  It is always a good practice when using flash to build a hybrid flash/html site that still utilizes most web content in the html coding side of the site.  This will allow creatives the ability to use the visual medium of the web without sacrificing seo rankings.  Click on the link below for the article
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Google has made significant advances for the Display Ad Builder for Search Engine Marketing (SEM) Professionals. Google has an ad display tool that allows you to build online display ads in minutes for free.

This display ad tool allows individuals or search engine marketing (sem) companies the ability to customize templates and reduce creative costs that can easily run thousands of dollars. Click on the link below for the entire article

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