Google lists 10 of its favorite Adwords innovations of 2010

December 21, 2010 4:28 pm | POSTED BY the-google-guy

SEO and Search Engine Marketing have come along way in 2010.  Google reflects on its 10 favorite Adwords innovations of 2010.  While it’s difficult to single out any of the SEM tactics, I wanted to take a moment to reflect on a few.

Google Product Ads – While Google Product Listing Ads is in beta and only available to a select group of merchants, any Adwords advertiser can take advantage of the Google product extensions.  What are product extensions?

Product extensions allow you to use your existing Google Merchant Center account to highlight your products directly in your Google.com search ads (and Google Images ads when opted into the Search Network). Product extensions will not appear on other Search Network sites, or on Display Network sites.

When your AdWords ad appears and your Google Merchant Center account contains a product that is relevant to the searcher’s query, product extensions may show the images, titles, and prices of your closest matching products with your ad. Your product offerings may be shown in a “plusbox” ad. When a user clicks a product image, they will be taken to the destination page listed for that product in your Merchant Center account.  If your business is interested in learning how to take advantage of google product extensions, then feel free to contact me.

Also as a google seo and search engine marketing insider, I will stay on top of the Google Product Listing Ads and keep interested parties informed when this is rolled out and available to more merchants.

Click-to-call Phone Extensions – With local seo and mobile marketing on the rise, this is a really neat new feature.  Say you are searching for a florist and your mobile browser returns the florists that are closest to you in proximity.  By having a click-to-call Phone Extension, you are able to click on the phone number without visiting the website and you place your order by phone.  Easy process and user experience and you make your significant other or mother extremely happy.

Remarketing – Really glad to see Google is now offering this product.  Many Ad Networks have been offering this for some time.  I’ve heard this referred to as behavioral targeting and basically Google drops a cookie on a search user’s browser when they visit your website after a search.  You may have searched for a florist and then clicked through and visited “abc florist company”.  You exit the site without making a purchase.  Now if you visit any other site within the Google content network, “abc florist company” has the ability to serve display ads in your browser on google content affiliated sites.  This is a really effective search engine marketing tactic when using display ads and geo-targeting. You can find the post to the entire article in the link below

10 of our favorite AdWords innovations from 2010
Tuesday, December 21, 2010 | 11:51 AM

As 2010 comes to a close, we’ve been reflecting on the ways that AdWords and online advertising as a whole have evolved over the past year. From the launch of new search ad formats on Google.com to Search Funnel reports that illustrate search behavior leading up to a sale, 2010 saw a number of new developments that we hope have made AdWords an even more powerful and effective way to reach your customers.

Here are 10 of our favorite new ad innovations from 2010:

  1. AdWords Campaign Experiments: Experiment with bid, keyword, ad group and placement changes, then measure how they impact your campaign performance.
  2. Search Funnels: Understand the Google.com search ad click and impression behavior leading up to a conversion.
  3. Product Ads: Highlight your most relevant products with pictures and prices directly on the search results page with Product Listing Ads and Product Extensions.

  4. Product Listing Ads

    Product Extensions
  5. AdWords Call Metrics: Include a Google Voice phone number in ads that appear on Google.com, and measure the number of phone calls generated by your AdWords campaigns.

  6. Call Metrics
  7. Click-to-call Phone Extensions: Make it easier for potential customers to reach you by including a clickable phone number in ads that appear on mobile phones with full Internet browsers.

  8. Click-to-call phone extensions
  9. Display Campaign Optimizer: Save time and increase conversions on the Google Display Network with this new automatic bidding and targeting tool.
  10. Enhanced CPC: A bidding option that automatically adjusts the Max CPC bids that you’ve set based on the likelihood that your ad will convert, leading to more conversions and higher profit.
  11. Broad Match Modifier: A keyword match type giving you more potential traffic than phrase match with comparable ROI.
  12. AdWords Automated Rules: Save time by scheduling automatic changes to your AdWords account based on criteria that you specify.
  13. Remarketing: Show your ads to users who’ve previously visited your website as they browse sites across the Google Display Network.

You’ll always find the latest features at Google Ad Innovations, a place to explore new Google advertising technologies, watch short video demos, and try out select new tools. We have even more in store for 2011 and look forward to sharing these innovations with you soon!Posted by Dan Friedman, Inside AdWords crew

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