Archive for February, 2011

Google Remarketing

February 15, 2011 3:51 pm | POSTED BY the-google-guy | 0 comments

Google Remarketing is a fairly new internet marketing strategy that Google has been offering through their Adwords platform for less than a year now. Remarketing is not a new concept as this ad serving technology has been around for years and offered on other ad serving networks.  Personally speaking, I’ve implemented this strategy for various clients through Yahoo and the Right Media exchange network, which they refer to as Behaviorial Targeting.

What makes Google’s offering unique is that there is a low cost of entry and this technology is now available to internet marketers and advertising companies through the Adwords platform and opens the door to offer remarketing or behaviorial advertising opportunities to prospects browsing the Google Display Network.  Yahoo and other major ad serving networks required a minimum of $20,000 per month which could be considered a hefty budget for some small businesses.

The concept is pretty simple.
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