Search Engine Marketing

The Seo Marketing Company based in Columbia, SC is a full service internet marketing and Search Engine Marketing agency

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.

Search engine marketing as described above can be paid advertising such as paid placement or paid inclusion across the major search engines and content networks like google, yahoo or bing. Paid advertising can be in the form of text ads on search engine result pages or display ads that are placed across the content networks or ad serving networks. Paid advertising can be strategically placed on a selected group of websites or can involve contextual advertising where ads are intelligently placed via search engine matching algorithms on websites that have relevant content.

Search engine marketing also includes a form of internet marketing that involves seo marketing or search engine optimization (SEO) that is a non paid form of internet marketing. Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.  Don’t be mistaken though, while search engine optimization (SEO) is a non paid form of internet marketing, it does take manpower, knowledge and in many cases the hiring of seo marketing companies to properly code, link, execute and position your web site for strategic rankings across the search engine result pages.

Search engine optimization (SEO) can take significant investments up front and is usually more of a long term strategy because higher ranking results don’t happen immediately and search engine algorithms are constantly changing and being updated to offer the most relevant content and user experience for a search engine user.

Paid placement, paid inclusion, display advertising and contextual advertising forms of search engine marketing can yield immediate reults because you are paying for and competing for immediate placements in sponsored areas of search engines or content networks.

Below is an image example on google that illustrates the difference in paid search locations versus organic or natural search engine optimization (SEO) results:google_ads_vs_search

Search Engine Marketing

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USA - Columbia, South Carolina
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Phone: +1-803-730-0757