Seo Marketing

The Seo Marketing Company based in Columbia, SC is a full service internet marketing and Search Engine Optimization (SEO) Agency

Seo Marketing, search engine optimization or seo is a form of internet marketing that focuses on improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.  SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO Marketing considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its seo relevance to specific keywords and to remove barriers to the indexing activities of search engines.

No one can guarantee top placements on search engines such as google, yahoo or bing because search engines are constantly adjusting, tinkering and improving their algorithms to offer the most useful and relevant content to a search engine user.

There are many factors that lead to high seo rankings and seo marketing is a competitive field that constantly evolves and requires professional seo consultants who practice reputable and white hat seo tactics. Below is a list of best practices summarized from Google’s Search Engine Optimization Starter Guide.

Search Engine Optimization and Seo Marketing Best Practices

Content is King

When creating or optimizing a website for better search engine optimization rankings, always remember that content is King. A website that offers authentic and rich content around topics and subject matter will always have a leg up in better seo rankings. Granted, good content needs to be incorporated with proper coding, linking and other factors for seo relevancy.

Create Unique and Accurate Page Titles

A page title tag lets Google and other search engines know what each page is about. Each page on your website should have an authentic page title that accurately describes what the page is about. The page title tag should be limited to 60 characters.

Make Use of the “Description” Meta Tag

Where the title tag is a short description, the description meta tag should involve a short snippet that includes a sentence or two summarizing what the page is about. The description meta tag should be limited to 160 characters and accrutely summarize the page content.

Improve the Structure of your URL’s

Use words in your url structure. Many content management systems generate dynamic url’s. For example a site may generate something like this, It is a better practice to rewrite these url’s to a more friendly static url like and so on. Most cms modules have plugins that allow companies to rewrite seo friendly url’s.

Make Your Site Easier to Navigate

Navigation is very important for search engines and how they index your content. Plan out navigation based on your homepage. Use breadcrumbs that let a user know where they are in your website and what links brought them there and can navigate them back to the previous page. Prepare sitemaps for users and search engines and make sure the site includes a natural flowing hierarchy.

Write Better Anchor Text

Write good anchor text for internal and external linking. Anchor text is when you link to another page or content by using the a href tag.

Optimize Your Use of Images

Use alt tags to accurately describe your images. Don’t keyword stuff this tag because search engines frown upon this. Google states that they don’t factor the alt tag when indexing sites; however the alt tag is still important for other search engines and for various standards and usability for people with disabilities when navigating a web property.

Use Heading Tags Appropriately

Use heading tags to emphasize important text. There are six tags (h1 through h6) with the h1 tag being the most important through the h6 tag being the least important.

Promote Your Website the Right Way

Increasing backlinks to your site is extremely important; however taking this practice to an extreme can actually harm your seo rankings. Stay away from link baiting services because Google and other search engines have come down hard on this practice. However, blogging about relevant content, linking to business profiles and social media sites can contribute to higher seo rankings and relevancy. Also, practice promoting your website and content across offline channels as well.

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USA - Columbia, South Carolina
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Phone: +1-803-730-0757